The perilous 1,000-mile journey to save Africa’s endangered black rhinos
28 October 2022
Mr Richard Sjöberg, SPL TV host, and Ms Lena Malmberg, Peace Parks Foundation Sweden country representative
This year more than 50 of Sweden’s best-known non-profit organisations gathered to participate in the distribution of the SEK1.18 billion surplus from the lotteries run by the Swedish Postcode Lottery. The 2014 surplus is the largest thus far and this is the third consecutive year that the lottery distributes more than SEK1 billion to its beneficiaries.
Said Niclas Kjellström-Matseke, lottery manager and CEO for the operational arm of the lotteries, Novamedia Sverige AB: “We are very proud to have been able to achieve these numbers for the past year. We have managed to maintain our position in the market in spite of increasingly aggressive marketing from international competition, while at the same time reducing our costs. This enables us to deliver our biggest surplus ever.”
Peace Parks Foundation CEO Mr Werner Myburgh said: “We are very grateful to the Swedish Postcode Lottery and to the lottery players for their very generous and continued support of the foundation’s work.”
In 2014, Peace Parks Foundation received an additional $1.4 million (SEK9 m) from the Swedish Postcode Lottery to combat rhino poaching, which is helping to fund the Rhino Protection Programme.