Sonja is a strategic communicator and brand leader with a passion for connecting purpose-led organisations to audiences that drive change.
Born in Hong Kong and Dutch by nationality, Sonja has lived and worked across Asia, Europe, North America and the UK. Her 20-year career in broadcast and digital media has been shaped by leading communications for international ventures, scaling brands from startup to acquisition, and expanding into new markets through narrative strategies that deepen engagement, build trust, and attract investment. Her experience spans the sports, media, and investment sectors, where she has overseen multi-platform communications, built high-performing teams, and shaped storytelling that resonates across cultural and geographic divides.
She joined Peace Parks Foundation in April 2025 with the objective of bringing this expertise to bear in strengthening the organisation’s global voice, supporting donor engagement, and helping amplify the impact of its transboundary conservation efforts across southern Africa and beyond.
