Lozis Embrace Replica Skins to Save Leopards
09 March 2020
The demand for rhino horn in Asian countries remains one of the main driving forces behind the escalation in poaching of rhinos in Southern Africa, with more than 80% of illegally trafficked rhino horn passing through Vietnam either for local use or for export to other countries, such as China.
Increasingly, the next generation of decision-makers in Vietnam are eager speak out against environmental crimes such as rhino poaching, and the use of rhino horn in their country. The Wild Rhino initiative – a collaboration between Wilderness Foundation Africa, Peace Parks Foundation, and SOUL Music & Performing Arts Academy in Vietnam – is providing them with educational and social platforms to do just that.
Wild Rhino, that was launched in 2014 in 12 International Schools in Ho Chi Minh City, follows a three-step process that repeats every two years:
Throughout, all activities are promoted and supported by the campaign mascot, Rhino Ranger who also spreads the message through his own social media channels, action figure and comic book.