Advocacy and Awareness

Demand reduction in Vietnam

In 2014, Peace Parks Foundation partnered with the Wilderness Foundation and Soul Music and Performing Arts Academy, in a campaign that saw 15 000 Vietnamese youth from 12 international schools in Ho Chi Minh City introduced to the crisis of rhino poaching and invited to enter the Wild Rhino Competition. Selected as the winners from more than 1 500 entries, 22 Vietnamese young people were brought to South Africa to learn about rhino, conservation and species protection first-hand. Besides attending the wilderness trail, the students spent time with rhino calves orphaned as a result of poaching, and also participated in educational workshops facilitated by the Wilderness Foundation. Inspired by what they experienced and learnt, these young people returned to Vietnam as true Rhino Youth Ambassadors for the cause.

In order to build on the success of the first engagement with Vietnam, the Vietnam, be my hero campaign was launched in Ho Chi Minh City in May 2016. The campaign calls on young Vietnamese to be superheroes and speak out against the use of rhino horn. It involves professional visual education messaging presented on a variety of posters, decals, leaflets and associated materials that is distributed and installed throughout the schools, at events, in printed publications, on the project web site, and continuously pushed on social media. The campaign is built on the premise of peer-education and engagement, and the 22 Rhino Youth Ambassadors play a leading role as role models and faces of the campaign - speak first-hand about the pertinent issues and offering credible and age-appropriate messaging to the campaign. The campaign roll-out and activities are coordinated from a local project office established in Ho Chi Minh City in 2015.
As part of the demand reduction campaign, Wilderness Foundation Africa, in partnership with Peace Parks Foundation and SOUL Music and Performing Arts Academy launched its superhero Rhino Ranger on World Rhino Day, 22 September 2016, to cut consumption of rhino horn in Vietnam, the world’s largest recipient of illegal rhino horn from South Africa.

The Chi campaign

TRAFFIC and the World Wildlife Fund are tackling the demand for rhino horn in Vietnam through consumer behavioural change initiatives. The Chi campaign aims to reduce demand for rhino horn amongst the members of the business community in Vietnam, who consume rhino horn to demonstrate success and social status. Peace Parks Foundation’s support, in collaboration with WWF Netherlands, has been vital for the successful scale-up and roll-out of this campaign.

Hlawula Vutomi Youth Initiative

Peace Parks Foundation has partnered with Laureus Sport for Good Foundation to develop an integrated youth programme that provides improved choice alternatives to young people living in the Great Limpopo Transfrontier Conservation Area (GLTFCA) .

Hlawula Vutomi (Shangaan for ‘Choose Life’) is a recognition that choosing life is achieved through the coexistence of people and the planet. The programme promotes dignity and hope through the provision of real opportunities in the areas of personal growth, skills development and social cohesion.

The Mozambican villages of Chibutane and Mavodze are involved in the implementation of the pilot phase, in close collaboration with Limpopo National Park, administered by the National Administration of Conservation Areas (ANAC) and Kruger National Park, administered by South African National Parks (SANParks). Young people hold the key to a sustainable and peaceful future and this programme is a proactive measure to shape tomorrow’s leaders.

Sport, information technology, life skills through conservation, and networking are the primary tools that create dignity and hope.

Ezemvelo Rhino Anti-poaching Awareness Campaign

Click on poster to open
Click on poster to open
Ezemvelo KZN Wildlife has completed an implementation plan for the roll-out of an awareness campaign across its reserves. Quotations were sourced for the design and production of a range of communication materials that includes brochures, posters, banners, banner walls and taxi/car stickers. The materials will be available in English and in Zulu, and will be placed at high-volume public places such as along main roads, in reception areas and at taxi ranks. The first communication materials are currently being produced.