12 May 2017
Continuing this successful outreach for CSR integration, TRAFFIC and VCCI’s Small and Medium Enterprise Centre this week held its third Training of Trainers (ToT) workshop in Quang Ninh Province with funding from the Peace Parks Foundation.
The workshop further enhanced the capacity of trainers who are fostering CSR adoption throughout Viet Nam, with the participants gaining insights into how it can benefit nascent companies. The trainers also learned of the current state of wildlife crime and the latest methods and tools to change consumer behaviour.
The master trainers were also encouraged to seek out the most influential members of their communities to become key opinion leaders (KOL)—those entrepreneurs and businesspeople who not only abstain from consuming threatened wildlife, but also actively speak out against the practices that harm biodiversity.
'The master-trainers delivering the corporate social responsibility courses are instrumental in expanding the reach of the Chi Initiative, which is designed to reduce demand for rhino horn and other threatened wildlife,' said Madelon Willemsen, Head of TRAFFIC’s Viet Nam office.
'Through this workshop, we can ensure the trainers are up to date on conservation issues and have a chance to share their experiences from the 140-plus courses have held since our second workshop last year.'
The meeting also presented an opportunity to refine approaches to maximize the adoption of CSR policies to curb wildlife crime in Viet Nam. Participants were also given the opportunity to review the effectiveness of the CSR integration courses and discuss the challenges of incorporating wildlife protection into business practices.
'VCCI understands how important it is to grow and manage your business responsibly,' said Ms Le Thi Thu Thuy, Vice Director of SMEs Development Center, VCCI.
'Social responsibility benefits companies that adhere to it, while improving the world around them. We want to ensure that members in our network can strengthen their business models in an environmentally and socially responsible manner.'
Story and photos by TRAFFIC, the wildlife trade monitoring network
TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild plants and animals is not a threat to the conservation of nature. TRAFFIC is a strategic alliance of IUCN and WWF. In 2015, TRAFFIC, WWF Netherlands and Peace Parks Foundation concluded an agreement for an extensive communication campaign over a wide range of media.
12 May 2015 Shania Twain and Panthera Launch the #IFAKEIT Social Media Campaign to Save Leopards
New York, NY - International superstar Shania Twain and Panthera, a global wild cat conservation organization, have launched #IFAKEIT - a social media campaign to raise awareness for one of fashion'sread more
19 March 2015SANParks receives aerial support for anti-poaching operations
South African National Parks (SANParks) today announced that, as an integral part of the current strategy to combat rhino poaching in the Kruger National Park, it is in the process of applying and evaread more
17 March 2015Peace Parks Foundation adds its voice to the World Youth Wildlife Declaration
On 16 March 2015, Peace Parks Foundation added its message of endorsement to the World Youth Wildlife Declaration, which was originally compiled and signed by 150 young people from 20 countries at theread more
13 March 2015Vietnamese youth to serve as ambassadors for rhino protection
The 22 Vietnamese school-going students, who have just been announced as winners in the Wild Rhino Competition, will visit South Africa in 2015 to experience the plight of the rhino first-hand.read more
11 March 2015Helping injured and orphaned rhino survive their poaching ordeal
The Rhino Protection Programme (RPP) partners have allocated a combined R3.8 million ($311 000) in funding to bolster the efforts of the wildlife veterinary teams from both Ezemvelo KZN Wildlife (Ezeread more
3 March 2015The leopard is thrown a lifeline
In time for World Wildlife Day, Peace Parks Foundation has joined forces with Panthera, a global wild cat conservation organisation, in a new partnership to protect and revive southern Africa’s leopread more
29 October 2014Rhino Protection Programme agreements strengthen Mozambique’s efforts to combat wildlife crimeread more
16 October 2014 TRAFFIC and Alibaba Group sign MoU to jointly reduce illegal wildlife trade online
On 14 October wildlife trade monitoring network TRAFFIC and Alibaba Group announced the signing of a strategic memorandum of understanding (MoU) to join forces to address the illegal wildlife trade thread more
22 September 2014World Rhino Day: Lotteries fund KZN rhino projectsread more
9 September 2014Rhino Protection Programme Update
Since February this year, when the Dutch and Swedish postcode lotteries announced that Peace Parks Foundation was the key beneficiary of a €15.4million grant to combat wildlife crime and rhino poachread more