22 September 2016
New superhero taps into Vietnamese culture to reduce rhino horn demand
The launches will comprise of a number of activities including having a life-size Rhino Ranger mascot handing out materials that support the campaign message. These include paper masks for the younger children and the comic books themselves. “This is all in the run-up to the launch of the next Wild Rhino competition, which forms the basis of the demand reduction campaign, where winners come to South Africa to learn about the rhino’s plight and to then spread the message on their return to Vietnam.” says Norval.
If the youth of Vietnam adopt the cause against the use of rhino horn, we have the ability to build authentic, credible ambassadors that the Vietnamese people will be influenced by and it allows them to feel like an integral part of the solution.
Rhino Ranger, the second element of the campaign uses a comic book format as the platform to tell the story. In keeping with this theme there is always a hero who is central to the storyline who challenges evil and fights off crime.
Rhino Ranger and the Wild Rhino Initiative forms part of a broader five-year rolling implementation strategy aimed at curbing the demand for rhino horn in primary user countries such as Vietnam.
Issued by Wilderness Foundation Africa
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