30 May 2016
Go wild for life - zero tolerance for the illegal wildlife trade
The Vietnam, be my hero campaign is the second phase of the Wild Rhino initiative, presented by Wilderness Foundation Africa, in partnership with Peace Parks Foundation and Soul Music and Performing Arts Academy, initially launched in Vietnam in 2014. Through multimedia marketing channels, competitions and first-hand African wildlife experiences, the Wild Rhino Initiative aims to teach the Vietnamese youth about rhino protection, and motivate them to become ambassadors for the cause.
The people of Vietnam are increasingly demonstrating a revitalised determination to support conservation and environmental reform. With the same inspired outlook, schools in Ho Chi Minh City welcomed the Vietnam, be my hero campaign as an opportunity to engage the next generation in being part of the solution to environmental care, not only in their own country, but on a global scale.
Adding to the impact of the campaign, is the support of famed local musician, Thanh Bui, CEO of Soul Music and Performing Arts Academy. Passionate about change, Mr Bui stated: ‘The new Vietnam, be my hero campaign is an incredible opportunity for the Vietnamese people to take responsibility for a world-issue, and for us as a nation to right a devastating wrong. I believe that we have a chance for redemption and to stop the demand for rhino horn. Vietnam can be the hero of the rhino.’
Werner Myburgh, CEO of Peace Parks Foundation, highlighted the significance of demand reduction within a multi-faceted approach to solving the rhino poaching crisis: ‘With a general acceptance on the ground that there is no magic short-term solution to end rhino poaching, we continue to engage in and support activities that address critical challenges along the illegal rhino horn supply chain―protecting the rhino, disrupting trafficking networks and reducing demand, with the latter being a major contributing factor to wildlife crime.’
The Wild Rhino Initiative forms part of a broader five-year implementation strategy aimed at curbing the demand for rhino horn in primary user countries such as Vietnam. The demand reduction initiative forms part of the multi-faceted Rhino Protection Programme, coordinated by Peace Parks Foundation in close cooperation with the South African Government and its public entities, South African National Parks and Ezemvelo KZN Wildlife, and funded by the Dutch and Swedish postcode lotteries and various other private donors and foundations.
World Environment Day
The booming illegal trade in wildlife products is eroding earth’s precious biodiversity, robbing us of our natural heritage and driving whole species to the brink of extinction. The killing and smuggling is also undermining economies and ecoystems, fuelling organised crime, and feeding corruption and insecurity across the globe.
27 November 2017Protecting the 'birthplace of rhino'
The birthplace of rhino” – this is the name often given to Hluhluwe iMfolozi Park (HiP) in KwaZulu-Natal where the southern white rhino was saved from the brink of extinction half a century ago.read more
27 July 2017'We can make a difference,' says Vietnamese Youth
The continued senseless killing of African rhino for their horn, is driven by the demand for horn in primary consumer countries in Asia, such as Vietnam and China. More than 90% of horn goes to or thrread more
6 July 2017Lions poisoned for bone trade
[Maputo, 5 July 2017] On 3 July 2017 the tracks of three poachers were detected in the Intensive Protection Zone of Limpopo National Park, Mozambique. These were followed and it became clear that theread more
28 June 2017Dynamic alliance established to bolster rhino anti-poaching efforts
On the western boundary of Kruger National Park (KNP), private and community-owned game reserves - represented as the Greater Kruger Environmental Protection Foundation (GKEPF) - have joined forces wiread more
12 May 2017More than 10 000 Vietnamese businesspeople reached
Quang Ninh, Viet Nam, May 2017—Since June 2015, more than 10 000 businesspeople across 45 Vietnamese cities and provinces have gained the tools and methods to adopt corporate social responsibility (read more
11 April 2017In order to stop the killing, we have to stop the demand.
The demand for rhino horn in Asian countries remains one of the main driving forces behind the escalation in poaching of rhinos in Southern Africa, with more than 80% of illegally trafficked rhino horread more
16 March 2017No more ‘hiding in the dark’ for poachers entering Kruger National Park
Kruger National Park, South Africa – A group of three poachers move silently through the bushveld, hidden from the naked eye by the darkness of night. Armed with a rifle and carrying a grim collectiread more
19 January 2017 Cooking up a storm to encourage legal and sustainable foods for the Lunar New Year holidays, instead of threatened wildlife
Hanoi, Viet Nam — TRAFFIC and the Centre for Women and Development (CWD) held a cooking competition in Hanoi in January where nearly 100 people showed their commitment to wildlife protection.read more
12 January 2017TRAFFIC brings hospitality enterprises together to stop illegal wildlife trade
Hanoi, Viet Nam— In December, nearly 50 representatives from hotel and tourism enterprises were equipped with the tools to adopt corporate social responsibility (CSR) policies that reject the consumread more
29 November 2016 Prescribing the balance of nature to traditional medicine schools
Some of the Traditional Medicine "champions" trained during one of two workshops held by TRAFFIC and the National Centre for Health Communication and Education © TRAFFIC Ho Chi Minh City, Viet Nam, 2read more