Boundless Southern Africa is a forward-thinking marketing initiative that promotes seven transfrontier conservation areas (TFCAs) within southern Africa to potential investors and tourists around the world.  A TFCA is defined as the area or component of a large ecological region that straddles the boundaries of two or more countries, encompassing one or more protected areas as well as multiple resource use areas'.  

 

What makes the concept so progressive is that it is marketed in terms of ecosystems and not in terms of political or geographical boundaries.  It unites African nations as viable and worthy collective tourist destinations and thereby boosts economic growth.  It also promotes greater collaboration between African countries when it comes to conserving and protecting this continent's rich and extraordinary environments, nature, heritage and cultures.  Boundless Southern Africa is also a positive response to the African Legacy Programme that was devised by the 2010 Local Organising Committee. 

Launched at the 2008 Tourism Indaba in Durban, Boundless Southern Africa is the marketing brand chosen by nine southern African countries to represent some of the best tourism products the region has to offer, namely: